-         Commences operations in Pune, Nagpur, Kolhapur,Nashik, Aurangabad, and Vidarbha to cater to the growing demand.

-         To Capture 5.0 per cent market share inAluminium Windows and Doors business.

PROVIDE FOR A 2-LINE DROP CAP

Aparna Enterprises Limited (AEL), India’sfastest growing building materials manufacturer, has announced the entry of itspremium aluminium windows and doors brand, Alteza, into the Maharashtra market.Starting with Pune, the company plans to expand its reach across the state,targeting key cities like Nagpur, Kolhapur, Nashik, Aurangabad, and Vidarbha. Inthe first year of its operations, it aims to capture 5.0 per cent market sharein the state.

In Maharashtra, the aluminium windows and doorsmarket is estimated over INR 600 crore, boasting a national Compound AnnualGrowth Rate (CAGR) exceeding 20 per cent. Pune, renowned as a major economicand cultural hub, is witnessing growth outpacing the national average.Recognising this potential, Alteza has strategically chosen Pune as its launch padfor Maharashtra.

Ms Aparna Reddy, Executive Director of AparnaEnterprises Ltd. stated, “The exponential uptick of real estate andinfrastructure requirements in the western region of India has spurred demandfor durable and premium quality products. With our established expertise in thealuminium windows and doors market through our premium brand, Alteza, we areequipped to capitalise on a rapidly growing segment and deliver qualitysolutions to discerning customers. Our expansion in Maharashtra is asignificant milestone since it opens doors for us to a plethora of locationswithin the state, as well as the larger expanse of the western region.”

Started in 2019 as a vertical in AparnaEnterprises Ltd., Alteza is currently present in all major cities in SouthIndia in addition to select locations in West and Central India, and is poisedto become a leading player in Maharashtra’s aluminium windows and doors market.