Proven their mettleacross all applications

Tata’s robustlydesigned long-haul trucks have proven their mettle across all applications,commanding a market share leadership in their respective tonnage segment.

Tata Motors continuouslystrives in their mission to be the pioneer in the Indian commercial vehicleindustry with the widest range of products, offering its customers thebest-in-class solutions to improve overall profitability through levers ofhigher revenue generation and operating cost optimisation. With the advent ofGST and implementation of various government policies, the industry is changingtowards consolidation of loads, trucks covering more distance per day, and longhaulage.

Tata Motors hasalways been offering products and services, enabling their customers tomaximise their earnings. And, with new beginning of BS6 from April 2020, thecompany has raised the bar even higher for long-haul trucking incorporating newBS6 design philosophy basis the Product Attribute Leadership Strategy,empowering their customers with the ‘Power of 6’. This comprises of:

1. Power of Enhanced Performance.

2. Power of Lower Total Cost of Ownership.

3. Power of Comfort and Convenience.

4. Power of Choice.

5. Power of Connectivity.

6. Power of Total Peace of Mind.

Behind each ofthese, there is extensive engineering architecture striving to address everyelement of the business for their customers delivered through ameticulously-designed application focused drivetrain range and options,multiple cabins, specific body design, and aggregate options, unique valuefeatures aimed at reducing cost of operations, maintenance, and enhancingperformance, safety, driving comfort, and convenience with enhanced durabilityand reliability.

Tata Motorslong-haul trucks are leading the industry across segments startingfrom 19T GVW trucks in Medium Commercial Vehicle (MCV) range toheavy-duty multi-axles at 42T, 48T and 49T GVW Range of Trucks, and 46T,55T 4x2 and 55T 6x4 Range of Tractor Trailers delivering the superiorsolutions and value for road logistics across the country. Tata long haultrucks have proven their mettle across all applications including the emerginge-commerce segment, bulk and dense applications like tankers, agricultureproducts, cement, coal, construction aggregates, clinkers, fly-ash, iron andsteel, market logistics, and industrial goods, commanding a market shareleadership in their respective tonnage segment.

These trucks arerobustly designed with long haul trucking needs, offering higher engine torqueand wider flat torque curve, enabling superior pickup, acceleration,gradeability, faster and smoother drives on highways, therebyensuring faster turnaround time. Tata Motors long-haul trucks offermultiple engine platforms, including Tata’s new generation 5.0L TurbotronnEngine and Tata Cummins range of engines, across different nodes, which is theworld’s largest selling commercial Euro6 engines, providing the durability andreliability for long distance travel.

Tata long-haultrucks, are loaded with a bouquet of attractive value enhancerslike Multi-Mode Fuel Economy Switch, Gear Shift Advisor, ElectronicAnti-Fuel Theft, Improved Current Generation Technology Brakes, Engine Brake*,Hill Start Assist*, Unitised Wheel Bearing*, Effective Air-conditioningwith Ambient Air Temperature sensor* enabling the trucks to cover longerdistances with Safely and Profitably.

Tata long haultrucks come with multiple cabin options including Modern ULTRA Cabinin 19T models, India’s largest selling SIGNA cabin in multi-axletrucks and Tractor-Trailer range, and World Class PRIMA cabin inTractor-Trailer range with Mechanically Suspended Seats*, Tilt andTelescopic Steering, Wider Sleeper Berth, offering industry best comfort andconvenience, utility space, lower NVH and safety, enabling drivers to coverlong distances without fatigue, thereby improving the productivity andefficiency.

Tata long-haultrucks with such features enable its owners to run longer distances and earn higherrevenue with lowest operating cost, ensuring higher profitability. All theseare further augmented with the new-age advanced telematics solution – TataMotors Fleet Edge.

Tata Motors alsoextends various vehicle care programs, fleet management solutions, annualmaintenance packages, and resale of used trucks under the Sampoorna Seva 2.0initiative. Some of the standout features of these bouquet of benefits are:

• Tata Alert offering 24x7roadside assistance for all vehicles under warranty,

• Tata Kavach, ensuring that allaccidental vehicles insured under Tata Motors Insurance are repaired within 15days, and

• A service turnaround timeguarantee under Tata Zippy to ensure maximum uptime.