Eicher Trucks and Buses, a business unit of VECommercial Vehicles (VECV), has announced a strategic partnership with Pickkup,a leading tech-enabled logistics provider, for the phased deployment of 100 EicherPro X EV Small Trucks, spread across various different market. The vehicles aredeployed across the operations of Pickkup serving retail distributors,e-commerce, FMCG, and perishable deliveries.

Pickkup, operating a 100 per cent electricfour-wheeler fleet under an asset-light model, serves some of India’s largeste-commerce players and logistics companies.

The Eicher Pro X EV, designed and manufactured inIndia at VECV’s Industry 4.0-enabled Bhopal plant, combines best-in-classrange, larger cargo capacity, and CCS2 fast-charging compatibility — making itan ideal solution for high-demand sectors. Supported by Eicher’s Uptime Centreand the My Eicher connected platform, fleet operators benefit from predictivediagnostics, real-time support, and maximum vehicle availability.

Ankush Sharma, Founder and CEO, Pickkup, said,“Pickkup’s vision is to decarbonize logistics while ensuring operationalefficiency at scale. The Eicher Pro X EV, with its offering and connectedecosystem, fits perfectly into our growth strategy. With Eicher’s partnership,we can expand faster, serve more customers.”