Liebherr develops the new Used EquipmentMarketplace app.
- App offers a targeted search for the used machines, attachments and spare parts.
- Personal dashboard provides relevant key figures for adverts.
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The Used Equipment Marketplace is a portalspecifically for the sale of used machines from Liebherr. Since the beginningof the year, customers have been able to find a wide range of used constructionand material handling machines, used attachments, and accessories as well asused spare parts directly from certified Liebherr sales and service partners onthe digital platform.
The Used Equipment Marketplace is now alsoavailable as an app for quick access directly on your smartphone. The appoffers dealers or buyers an intuitive user interface and powerful functions tofind the right equipment for their next project or to sell productssuccessfully.
The new Used Equipment Marketplace Appoffers dealers and buyers an intuitive user interface and powerful functions tofind the right equipment for their next project or to sell products successfully.
With the new Used Equipment MarketplaceApp, Liebherr is providing users of the portal with an option to enter theworld of professional used equipment trading easily, efficiently and reliably.When developing the app, the focus was particularly on ease of use.
All important functions can be usedconveniently via smartphone – regardless of time and place. The app is nowavailable for all smartphones with the iOS operating system.
Targetedsearch for machines, attachments and spare parts
In the app, buyers can find the equipmentthey need in no time at all using a search function. Various filter optionssuch as brand, model, year of manufacture and price help to refine theselection and discover the desired products. This includes a wide selection ofdifferent earthmoving and material handling machines, mobile and crawlercranes, tower cranes, maritime cranes and concrete technology products fromLiebherr and other manufacturers.
Liebherr also offers used attachments andaccessories for its used machines on the platform.
Highdegree of customisation for sellers
The app is a simple way for sellers tocreate their own adverts quickly and easily. These can also be sharedindividually with a defined group of colleagues to ensure efficient teamwork.In addition, users can set up their own dealer network within the app, whichcan be used to share exclusive offers, for example.
The user specifies who should be part ofthe individual dealer network. This function supports app users in establishinglong-term business relationships and benefiting from unique tradingopportunities.
Alwaysup-to-date
A dashboard has also been integrated intothe Used Equipment Marketplace, which provides an overview of all relevant keyfigures for the respective adverts. Information such as the number ofinteractions or views of the ad provide valuable insights for analysing userbehaviour. Based on this data, sales strategies can then be adapted andoptimised in order to address relevant target audiences in an even more targetedmanner.
Finally, a newsfeed provides app users withthe latest information on adverts, discount promotions or current developmentsin their personal network.