Ripe for disruption

Ashok Leyland launches e-Marketplace for UsedCommercial Vehicles – Re-AL

Ashok Leyland has launched its e-marketplace – Re-AL– for Used Commercial Vehicles. The marketplace will aid customers inexchanging Used Vehicles and upgrading them to new Ashok Leyland trucks andbuses. By leveraging this digital platform, Ashok Leyland hopes to increasetransparency in the otherwise disorganized used vehicle ecosystem.

The e-marketplace will offer customers with arange of features to easily find vehicles of their choice, such as verifiedvehicle images, validated documents, as well as evaluation reports. Additionally,in a few simple clicks, sellers can list their vehicles for liquidation.

Commenting on this new digital initiative, ShenuAgarwal, MD and CEO, Ashok Leyland, said, “The Used Commercial Vehicle industryis ripe for disruption. Leveraging our digital platforms, there are manyopportunities for us to provide customer centric solutions. This Used Vehiclee-marketplace solution marks a significant milestone in our digitaltransformation journey, and this will help us add significant value in thecustomer life cycle.”

Sharing his views on the Used Vehicle digitalplatform, Sanjeev Kumar, President – MHCV, Ashok Leyland, said, “The UsedVehicle business is a key focus area for us as it enables our customers toliquidate their vehicles with better resale value. We believe thise-marketplace will help in enhancing the overall customer experience inexchanging their old vehicles for brand new Ashok Leyland trucks and buses bybringing a level of ease, transparency into the process and, thereby, buildingtrust.”


Shenu Agarwal (left), MD and CEO, Ashok Leyland,with Sanjeev Kumar, President – MHCV, Ashok Leyland at the launch of Re-AL.

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