CASE Construction Equipment has recentlyinaugurated a new integrated dealership in Raipur, Chhattisgarh. Operated byAsrial Dhanlaxmi Machinery India, this modern 3S facility offers Sales,Service, and Spare Parts under one roof.
On the occasion, Carlo Oliva, Head –Network Development APAC, Construction Equipment segment, stated, “As a globalbrand, CASE is focused on creating a future-ready network that supportssustainable growth and delivers excellence across every market we operate in.The new dealership is not just an expansion; it reflects our long-term visionof integrating global capabilities with local expertise. By strengthening ourpresence in central India, we aim to empower customers with cutting-edgetechnology, reliable support, and seamless access to our internationalstandards of service.”
Speaking at the launch, ShalabhChaturvedi, Managing Director – CASE Construction Equipment, India and SAARC,said, “The Raipur dealership marks a strategic move by CASE to tap into one ofIndia’s fastest-growing industrial and commercial clusters — a region firmlylinked to the nation’s infrastructure growth story. With the city emerging as ahub for infrastructure development across sectors like roads, mining, realestate, and industry, there is a sustained demand for high-performanceconstruction equipment. This facility brings our best-in-class products andservice support closer to our customers, enabling faster response, betterreach, and deeper alignment with regional and national development priorities.”
The new facility features a fullyequipped workshop manned by highly trained service engineers and technicaladvisors. It is well-positioned to deliver prompt and efficient support notonly in Raipur but also in neighbouring districts including Bastar, Mahasamund,and Rajnandgaon. Customers will also benefit from flexible financing options, attractiveexchange programmes, and dedicated maintenance and uptime support.
The dealership will offer the entireCASE product portfolio, including Backhoe Loaders, Vibratory Compactors, Excavators,Skid Steer Loaders, Motor Graders, and Dozers.
Carlo Oliva, Head – Network DevelopmentAPAC, CE segment, CNH, and Shalabh Chaturvedi, Managing Director – CASEConstruction, inaugurating the new dealership at Raipur along with the CASEConstruction team
(L-R) Gaurav Nayak, Dealer Principal,Asrial Dhanlaxmi; Carlo Oliva, Head – Network Development APAC, CE segment, CNH;Shalabh Chaturvedi, Managing Director – CASE Construction; and, Sandeep KumarAggarwal, Managing Partner, Asrial Dhanlaxmi, at the newly inaugurateddealership at Raipur.