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Mahindra launches the New BSIV Construction Equipment Range ----Announces entry into lower HP BHL segment with EarthMaster SX Smart50

Mahindra & Mahindra Ltd., part of the USD 19.4 billionMahindra Group, today introduced its BSIV compliant construction equipment withthe launch of the new BSIV compliant Motor Grader - Mahindra RoadMaster G9075& G9595 & Backhoe Loader – Mahindra EarthMaster SX, VX under the aegisof its Construction Equipment business. 

Speaking on the occasion, 
Jalaj Gupta, Business Head,Mahindra Truck & Bus and Construction Equipment., said, “Keeping with our brand purpose for theConstruction Equipment business, to guarantee prosperity for our customers, we arenow introducing our BSIV range of Mahindra EarthMaster Backhoe Loaders. We area challenger brand and our aim is to provide our customers with best-in-classsolutions which provide high reliability and low owning and operating costs,thereby improving their productivity and profitability.”

 

Mr. Gupta further added, “With advent of new emission norms forConstruction Equipment industry, today we are pleased to launch our BSIVcompliant range of the Mahindra RoadMaster Motor Graders as well. These toughand reliable products have been designed and developed in India after anin-depth understanding of the needs of the consumers, which is the hallmark ofMahindra’s product development process.”

 

The entire MCE BSIV range will have a robust iMAXX telematicssolution providing customers with diagnostic, prognostic, and predictive fleetmanagement along with many other category leading features. True to thecompany’s belief of providing disruptive services, we are reaffirming ourassurance of superior performance, higher uptime and lower operating and owningcosts, thereby higher profits.

 

Mahindra Construction Equipment (MCE) is a truly IndianConstruction Equipment OEM that designs and manufactures machines customized tothe needs of Indian customers since 2011. MCE is committed to providing adisruptive customer value proposition of assured higher profits and have awinning range of Backhoe Loaders, EarthMaster and Motor Graders, RoadMaster(17% market share).

 
About Mahindra EarthMaster BSIV & SX Smart50

 

With BSIV introduction the entire EarthMaster Range of BackhoeLoaders is enhanced both in terms of productivity and features. Powered with a reliable74 HP CRi Mahindra Engine, it now has 13% higher torque compared to BSIIIleading to improved machine’s loader efficiency. With improved hydraulic systemwhich has a higher flow handling capacity, and other improvements leads to overallproduction capacities improvement of 10%. With quintennial and unique featuresas Banana Boom, joystick lever, robust design, and bigger buckets, EarthMasterrange is well suited for all types of backhoe applications be it mining, trenching,crushers, building construction or any other work in construction industry. Itwould be available in two variants – SX & VX.

 

SX Smart50 is a product in a new low range HP categorywhich is an optimum solution for the hirer segment. The product is created withproven Mahindra 50HP Ditech BSIII engine and optimized hydraulics to provideequivalent Backhoe productivity as 74HP. SX Smart50 compliments the requirementof price sensitive customer in a highly competitive low margin segment.

 

New EarthMaster Range comes with ergonomically designed keepingoperator comfort at the forefront. With tinted glass, coat hanger, mobile andwater bottle holder among others, improved feature packed cabin makes itcomfortable and safe to our operators. The aim to provide more profit andproperty to our customers, EarthMaster range is designed to deliver the lowest maintenancecost in industry within their respective category.

 

About Mahindra RoadMaster BSIV

 

New BSIV RoadMaster range offers an optimized solution andprecisely caters to the road contractor’s grading needs for government flagshipprograms such as Smart city, Bharatmala, etc. as well as for major districtroads, state highways, border roads and expansion of national highways. 

G9075 is powered with 74HP CRI Engine and increased torque up to350 NM which is ideal for State highways, Rural Roads, District Roads, andother projects under PMGSY. This Motor Grader is coupled with a 3 m (10 ft)wide blade and is optimized to deliver zero compromise grading at a fractional40% cost as compared to conventional motor graders. 

 

G9595 is powered with 95 HP CRi Engine and increased torque upto 400 NM which is ideal for National Highway and their expansion process, railcorridor and industrial plot levelling. Keeping operator comfort in mind, G9595comes with ergonomically designed air-conditioned cabin. It provides operator’sfatigue free operating experience helping them improve overall productivity.

 

RoadMaster range will augment the product portfolio of largecontractors and will be an optimal solution for constructing medium roads, statehighways as well as national highways. They are also apt for applications suchas embankment or earthwork for laying of railway tracks and levelling of largeplots for industrial construction and ports.

 


About iMAXX


Mahindra Construction Equipment has been a pioneer in providing telematicssolution to its customers in the construction equipment industry. “Continuingthe legacy, we are pleased to introduce iMAXX Telematics Technology – aprognostic, diagnostic and predictive fleet management system in our entirerange of EarthMaster and RoadMaster. You can think of it as your personalassistant that updates you with vital information about your equipment and yourbusiness. iMAXX is already tried and tested solutions in our trucks businessand has benefitted the customers in many ways. With effective machinemonitoring it also alerts on the preventive maintenance triggers to avoid anymajor breakdown.”

 

These products comes with a one year, unlimited hours warranty,eliminating the customer’s anxiety when it comes to expensive repairs. This ispossible due to Mahindra's engineering and manufacturing capability, backed upby a grueling testing regime and sourcing of the best components and thesimplicity of the machine design.

 
Mahindra Construction Equipment have undergone rigorous testing in the harshestof terrains and for the toughest of applications. It has been validated on allperformance, safety and reliability parameters and is backed by Mahindra's 50+dealer sales and service network which has unparalleled reach across thegeography. It is equipped with apt technology that is optimal and coupled withunmatched quality, superior style, operator comfort and its innovativetelematics technology-IMAXX. 

The Mahindra Construction Equipment are being manufactured at Mahindra'sstate-of-the-art facility at Chakan, Pune. Mahindra's Product Development teamhas utilized extensive consumer insight and feedback to develop this productwhich is built to withstand India's rough terrain and heavy usage. In addition,the product offers all the relevant features using the latest vehicle systemsand technologies at competitive prices.

 

Pleaseuse the following hashtags/handles for social media updates:

#MahindraConstructionEqipment

@MahindraCE

@MahindraRise

 

 

About Mahindra

 

TheMahindra Group is a USD 19.4 billion federation of companies thatenables people to rise through innovative mobility solutions, driving ruralprosperity, enhancing urban living, nurturing new businesses, and fosteringcommunities. It enjoys a leadership position in utility vehicles, informationtechnology, financial services and vacation ownership in India and is theworld’s largest tractor company by volume.  It also enjoys a strongpresence in renewable energy, agribusiness, logistics and real estatedevelopment.  Headquartered in India, Mahindra employs over 2,56,000people across 100 countries.

Learn more about Mahindraon www.mahindra.com / Twitter and Facebook: @MahindraRise

 

Media contact information

 

Ms. Varsha Chainani

Senior Vice-Président – Group Communication

Mahindra & Mahindra Ltd.

Mobile: +91  9987340055

Email  chainani.varsha@mahindra.com

For Product/Marketing related queries please contact:

RajeevMalik

Vice-President &Head Marketing

Truck & Bus andConstruction Equipment

Mahindra & Mahindra Ltd.

Email Address – malik.rajeev@mahindra.com

Mobile: +919594968899


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