Robo Silicon Pvt Ltd , received Leaders of Tomorrow Award- Winner in Industrial Manufacturing Category


Innovators always seem to find a way out of a tricky or chal- lenging situation. And, so, when India – and also many countries – banned the use of river sand for construction, almost shutting down construction activities in various cities across the globe, sand shortage forced several countries to opt for offshore mining of sand and gravel. Countries like Indonesia and Cambodia banned export of sand to protect its reserves.

However, one company in India pioneered the use of ‘Manufactured Sand’. Robo Silicon Private Limited, incorporated in 1999, launched a product in 2001 that has come as a godsend in every aspect. The company has pioneered the manufacture of sand in the country and was the first company to brand its sand as ‘RobosandTM’.
RoboSandTM is the environment friendly alternate that serves as a per- fect substitute for the fast depleting and excessively mined river sand. It is a term that has now become popular amongst construction professionals. This ‘Manufactured Sand’ is not only the perfect substitute to the precious and fast depleting natural resource – river sand – but is also a viable, cost- effective and eco-friendly product.

RoboSandTM protects environment, promotes ethical and legal con- struction activities and also eliminates the many disadvantages of using river sand for the purpose of construction. Contrary to popular notions, Manu- factured Sand helps in obtaining qual- ity construction aggregates in an envi- ronment friendly manner. Little won- der then, that in a very short span of time, RoboSandTM has earned the respect and patronage of leading industry professionals, Real Estate companies and Construction giants in the country.

Growing from ground up
The company has adopted a two- pronged growth strategy – expansion in the existing core cities and rapid launch in untapped new geographies. With enhanced focus on new product innovation and land reserves visibility, Robo Silicon aims to grow organically into a sustainable organization with a social impact.
“Today the company has a sound base in Hyderabad, Bangalore, Chen- nai, Nagpur, Delhi and Vijayawada, in addition to a few more cities that are in the pipeline. Furthermore, we have plans to expand capacities in existing markets where we have strong cus- tomer base with pan-India presence in major metros” says Sumnesh Khan- delwal, Chief Executive Officer, Robo Silicon Private Limited.

The company has worked on the essential factors which, they believe, will add on to their competitive edge: Product/Segment Innovation, Safety, Sales Promotion, Branding Exercise, and Process Innovation.
Today, Robo has doubled their volumes and tripled their plant EBID- TA from last 12-15 months of opera- tions. The company has added four new plants – at Nagpur, Chennai, Hyderabad and Delhi. Moreover, operational excellence and new inno- vations being key focus areas, Robo is working on enhancing their product portfolio catering to niche customer requirements.

Robo has invested in IT and Ana- lytics Infrastructure to enhance its service levels. The company has also
Driving the Demand

The company has seen good demand from places which has less access to river sand and where development in infrastructure and large products are high. “Typically, metro cities tend to have the maximum demand,” informs Khandelwal. “However, the accept- ance level of Manufactured Sand is high in the Southern and Western parts of India.

So, naturally, cities like Hyderabad, Bangalore, Mumbai and Pune seem to have more demand compared to the northern cities.”

The company caters to four segments:
Large, Small Builders and Indi- vidual Houses: This has been their main stay. “This segment demands quality and compliant material at rea- sonable prices, which blends well with our production ideology,” says Khan- delwal. “We have dedicated sales team which works only on the LSBI seg- ment across all major cities.”

Projects and Infrastructure development: The company’s next major segment is Projects, where they  have provided huge volumes of mate- rials to large commercial, infrastruc- ture and residential projects dealt by large construction companies. “We cater to and maintain good relation- ships with L&T, SPCL, etc. In the past, we have done several projects for GMR, Reliance, to name just two,” says Khandelwal.

Ready Mix Concrete Plants: Robo works closely with the major RMC players, be they RMC India, RDC, ACC, Lafarge.
Robo also have an extensive dealer network and retail outlets.

Life at Robo Silicon has all been about Innovation, Responsibility, focus on Excellence, and the Customer. Collab- oration, at the company, has been about sharing one’s knowledge and experience with colleagues to make work more delightful and at ease.

The management of the company has a vision to establish Robo Silicon as the largest, most respected, compli- ant, efficient, and profitable manufac-

turer of Sand and Aggregates. And, aligned with their values, health, safe- ty and environment have been crucial aspects of all Robo’s operations.

To make this a reality, the company firmly believes Product and Process Innovation to be at the heart of every- thing that they do. “We are proud that this drive to innovate has led us to cre- ate the perfect substitute for river sand in the form of RoboSandTM. This suc- cess has spurred us on to launch anoth- er first in the form of RoboPlastTM for brick work and plaster applications,” says Khandelwal.

It is said that when life throws you a curve ball, hit it! And, that is what Robo Silicon Pvt. Ltd. has done. Their drive to innovate has led them to cre- ate the perfect substitute for river sand in the form of RoboSandTM. And, this success has spurred them on to launch many other solutions.
With construction and infra- structure development on the rise, not just in the country but across many other nations, the demand for manufactured sand could see a surge going ahead. And, it only helps if the foundations are strong, as it is with Robo.

“Every great company has an enduring purpose. Our purpose, a simple yet powerful promise is - To be Supplier and Employer of Choice.”
Sumnesh Khandelwal, Chief Executive Officer, Robo Silicon Private Limited
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