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Godrej & Boyce launches ‘Godrej GO TUFF Mobile App

The customer service-oriented application aimedat digitizing the future of the Construction Industry enables the purchase,payment, and real-time tracking of orders to ensure transparency.


Godrej & Boyce has announced that itsbusiness Godrej Construction has launched a customer service oriented mobileapplication called ‘GO TUFF’ to streamline the supply chain management of theReady-Mix Concrete (RMC) industry from the purchase to delivery stage.

Concrete is a vital construction material in theReal Estate and Construction industries, and the Ready-Mix Concrete (RMC)market has always been plagued by issues, such as improper understanding ofcustomer requirements, subpar tracking of product delivery from themanufacturing plant to site, and unceasing follow-ups. These inconvenienceslead to wastage of time and dissatisfaction among customers.


To address this issue, Godrej Constructioncreated the Godrej GO TUFF mobile app to minimize human error and digitize thebrowsing, purchase, and delivery processes. The Godrej GO TUFF app is createdfor builders, developers, and contractors for residential and commercialprojects to provide a common platform to them for browsing, viewing, andordering products under the categories of Ready-Mix Concrete (RMC) and Walling andPaving Solutions (WPS). This is currently being offered to their key clientsand has close to 90 active subscribers with over 150+ downloads.

Commenting on the launch of the Godrej GO TUFFapplication, Abhijeet Gawde, Head of Business Development and Marketing, GodrejConstruction said, “The Godrej GO TUFF mobile app is an innovation that willpave the way for the future digitisation of the construction industry and helpcustomers to streamline concrete workflow with other construction activitiesanytime, anywhere from any device.”


Based on the feedback from the customers, thecompany is continuously improving User Interface & Design of the app toenable a seamless user experience. The app will also be available in regionallanguages, such as Hindi and Marathi, to cater to the evolving needs of theusers

Key customers’ users can download theapplication on Android or iOS devices to access all the necessary informationand updates regarding the RMC and WPS products, place orders, and trackdeliveries in real-time to manage their transaction records with transparency.


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