New company name, new brand

Thyssenkrupp Elevator now called TK Elevator with newglobal brand TKE.


TK Elevator, a leading global player in the elevators andescalators market, has announced the launch of its new global brand, TKE. Thenew brand name results from the change in ownership that took place mid of lastyear.

Designed to work effortlessly across all digital andphysical channels, the new brand identity refers to the sunrise’s atmosphere ofenergy and optimism. The warm, vibrant colour palette, the typography, and thelogo all signalize motion, positivity, and speed. This creates an ideal environmentfor representing a certain spirit of empowerment, autonomy, and premiumtechnology excellence.

The new TKE brand reflects the company’s commitment totransform people’s lives through smart and seamless mobility solutions.

“Over the last year, TK Elevator has successfullydiversified and scaled its service offerings while broadening its global footprint,” says Peter Walker, CEO, TK Elevator. “Our new brand identity even better reflects our strong legacy ofachievement. It also significantly underscores our goal as a people-centricservice brand that leads the elevator industry and acts as a forerunnerregarding digital solutions.”

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