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Ahead of the pack

With a rich legacy of building ground-breakingconstruction equipment in India and throughout the world, CASE CE is adaptingto changing times, be it digitalisation in their manufacturing process or incorporatingbiofuels and electric vehicles in their bouquet of offerings. And, withchanging times, the demand for efficient earthmoving equipment is only going torise, which would see CASE ahead of the pack.

 


Earthmoving equipment, usually used for heavyconstruction projects, is majorly driven by the demand for excavators, loaders,etc., across the construction and mining sector. These equipments, generally usedfor excavating, quarrying, and demolishing activities, are expected to have anincrease demand in the market due to industrial development.

With changing times, the demand for efficientearthmoving equipment is rising, due to rising fuel prices, infrastructureprojects, etc., the industry is stoked to manufacture the best equipment thatoffer excellent performance with reliability and efficiency.


The sector is highly competitive and requirestimely upgrades in terms of new features – mechanical, or automated. As theindustry has already taken steps in amalgamating mechanical and automated, itbecomes really important for the players to offer the best to its customers.

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In a competitive market such as India, CASEConstruction has emerged as one of the leading players by offering a range ofbest-in-class equipment, such as loader backhoes, crawler excavators, compactors,motor graders, and skid steer loaders. These machines are manufactured bycombining excellent mechanical and automated techniques.

With these machines being manufactured with thesupport of R&D and customer feedback, the company manages to fulfilcustomer expectations in terms of enhanced productivity, efficiency, andreduced downtime.

With a rich legacy of building ground-breakingconstruction equipment in India and throughout the world, CASE CE hasmanufactured loader backhoe FX Series in India for the world. It is versatileand BS4 compliant, which offers fuel efficiency.

The FX Series is one of their best impressionswith superior technology and manufacturing technique. The company also offers oneof the best in market Vibratory Compactors equipped with FPT Electronic BS4engine, which accurately controls the fuel injection to optimize the powerdelivery compared to mechanically controlled BS-III engines.

Another outstanding machinery in themarket is the CASE Motor Grader, which is well-known for its long product life.The B series motor graders offer exceptional rear visibility and a frontarticulating joint that allows the operator to clearly see the circle,moldboard, and tires.

CASE CE also offers one of the most in demandequipment in the market – crawler excavator. The unstoppable CX-SeriesExcavator that was launched in December 2020 is replete with advanced featuresand design which sets it apart from the rest of the competition. This 22-tonexcavator is specially designed for the Indian terrain and delivers fastercycle times and higher productivity.

Lastly, CASE SR130 radial-lift skid steer loaderprovides a reliable, economic, and productive skid steer. This is imported fromthe USA (Rated operating load – 590kg, equipped with ISM Engine developing49HP). ISM is one of the leading diesel engine manufacturers in the world inthis segment.

According to research1, the global earthmovingequipment market size was US$69.85-billion in 2018 and is projected to reach US$84.24-billionby 2026, exhibiting a CAGR of 2.4 per cent during the forecast period. As perthe market trends, there is an increasing demand in the infrastructure sectordue to a number of developmental projects lined in India.

The growth prospects for earthmoving equipmentlook positive due to the various government schemes, such as Pradhan MantriGram Sadak Yojana, the Gati Shakti Plan, and huge investments to build theroads and highways. For the expansion and construction projects, the governmentis now seeking public investment. This indicates a strong performance in thenear which will prove admirable for the economy of the earthmoving equipmentindustry.

Furthermore, with the market situation changingrapidly, there has been an uptake in the rental market due to announcements ofinfrastructure projects, rising fuel prices, etc. According to industryreports, the Indian construction equipment rental market is expected to grow ata CAGR of approximately 5.1 per cent between 2020 and 2025. As a result, rentalincrease is projected to occur in the near future.

Moreover, rentals are preferred for newequipment owners since it reduces maintenance cost and improves fueleconomy. Demand is expected to grow further as a result of rising governmentspending on infrastructure projects that need technologically advancedconstruction equipment.

CASE CE offers equipment on rent as the cost ofpurchasing the machine is high. The company has an in-house retailfinance company in the form of CNHi Capital, to ensure a host of convenientfinance options for the customers.

A comprehensive range of services areoffered to industrial customers, including wholesale and retail equipmentfinance. This allows CASE to offer an additional line of credit to currentclients who want to extend their product line.

CASE frequently develops attractive initiativesto reduce the initial acquisition cost for certain price-conscious consumers. Thecompany offers both, seasonal and product-specific promotions. Some of theseinclude a 90 per cent LTA, EMI relaxation for the first few months, and reducedEMI alternatives, to name a few. All the schemes are tailor-made based on thedemand, market dynamics, and geographical requirements. 

At CASE, the focus is to align with the globaltrends by incorporating biofuels and electric vehicles in the constructionindustry as there has been a noticeable affinity towards lower HP machineswhich offer better fuel efficiency at the cost of power.

With a goal to increase the market share in theearthmoving segment, CASE is adapting to digitalization gradually by taking theIndustry 4.0 approach, which offers greater productivity and efficiency. Thecompany is constantly adapting newer techniques and looking forward tolaunching equipment, such as loader backhoes and excavators, with upgradedtechnology and automation which will directly benefit the customers in thefield.

 


1 https://www.fortunebusinessinsights.com/industry-reports/earthmoving-equipment-market-101705

 

Appendix:

https://www.marketresearchfuture.com/reports/earthmoving-equipment-market-2205#answer3

https://www.gminsights.com/industry-analysis/earthmoving-equipment-market
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